Proposal for Healing Hands — Cellin Web & AI Solutions

Proposal for Healing Hands

Your online presence, done right this time.

Joanne, you already have the skill, the story, and the clients who love you. This proposal is about giving all of that a home online — one that looks trustworthy, books smoothly, and feels as considered as your work.

Scope 4-page bilingual site
Options 3 packages to fit your pace
Audit Full review of all key pages

Audit highlights

What the current site gets right — and where it quietly loses trust.

The existing site already has strong raw material: a compelling personal story, real client reviews, recognised clinic credentials, and a live booking system. The issue is not credibility — it’s presentation, clarity, and consistency.

4 real 5★ reviews Paracelsus & Calda credentials SimplyBook integration live Empty therapies page Schedule inconsistency WhatsApp-style therapist photo Missing alt-text & pricing clarity

What already works

  • Compelling healing story with a clear personal angle.
  • Four genuine 5★ client testimonials on the site.
  • Professional credentials from Paracelsus Recovery and Calda Clinic.
  • SimplyBook already handles online booking reliably.
  • Logo and key therapy imagery that can be reused in the redesign.

What needs fixing first

  • Therapies page is effectively empty for visitors.
  • Schedule conflict: Mon/Tue vs Mon/Wed for Seefeld sessions.
  • Current therapist photo looks like a WhatsApp screenshot.
  • Missing alt-text across images hurts accessibility and SEO.
  • No clear session duration, pricing policy, or exact hours shown.

What the demo improves

  • 6 fully described services instead of an empty therapies page.
  • Corrected schedule for Seefeld and Feldmeilen locations.
  • Structured information on session duration and pricing approach.
  • Cleaner contact UX and anchor-based navigation (Services, About, Locations, Contact).
  • Professional placeholders where photo, pricing, and hours still need final confirmation.

From audit to launch

The journey from “good bones” to a finished presence.

01 · Current site

Credible, but uneven

Your story, reviews, and credentials are already strong. The current site simply presents them in a way that feels unfinished and slightly inconsistent.

02 · Demo version

Clarity & structure

The demo fixes the big gaps: a full therapies page, corrected schedule, better content structure, and clear placeholders where decisions are still needed.

03 · WordPress launch

Living presence

The final WordPress site becomes a calm, bilingual home for your practice — easy to update, easy to book, and ready for ongoing SEO and content growth.

Three ways to start

Pick the level that fits right now.

Foundation gets you online properly. Professional makes it findable. Growth launches your full presence with content support.

Foundation
A proper website that represents who you are.
CHF 3'200
one-time · no recurring fees
WordPress + Elementor Pro — full control, no builder limitations.
4 pages: Home, About, Therapies, Contact.
Bilingual DE/EN with Polylang.
SimplyBook.me booking buttons integrated into the design.
Contact form with email notification.
Mobile-responsive design.
Basic SEO (meta tags, heading hierarchy, alt texts).
SSL + hosting setup.
Legal pages: Impressum + Datenschutz (nDSG).
1 round of revisions after launch.
Photography coordination.
Instagram setup.

Best for

You want a clean, professional website that replaces the current Hostinger site — without overcommitting on budget. You’re comfortable handling photos yourself, and Instagram can wait for now.

Timeline: 2–3 weeks from project start.
Recommended
Professional
Website + photography + local search visibility.
CHF 4'500
one-time · photographer fee separate
Everything in Foundation.
Photo shoot coordination: shot list, lighting brief, wardrobe guidance.
Post-processing of 10–15 photos to match the site palette.
Google Business Profile setup or optimisation.
Schema markup (LocalBusiness + HealthAndBeautyBusiness).
Google Reviews integration on the website.
hreflang setup for DE/EN search visibility.
2 rounds of revisions.
Instagram setup & content.

Best for

You want a site that not only looks right but also gets found — in Google, in Maps, by people searching for “massage therapist Zürich”. The photo coordination ensures the site launches with real, professional images from day one.

Timeline: 3–4 weeks (dependent on photo shoot scheduling).
Note: Photographer fee (approx. CHF 300–500 for a 1-hour session in Zürich) is not included — I coordinate and brief the photographer, you pay them directly.
Growth
Full online launch: website + photos + Instagram kickstart.
CHF 6'200
one-time · includes 3-month content head start
Everything in Professional.
Instagram strategy & 3-month content plan.
12 ready-to-post designs (DE/EN captions).
4 Story templates (yours to reuse).
Instagram bio, highlights, and visual grid setup.
Instagram feed widget on website.
Branded HTML email signature.
30-min training session: posting, templates, DM best practices.

Best for

You want to launch everything at once — site, photos, Instagram — and have it all feel connected and professional from day one. After the project, you’ll have the tools and templates to keep posting independently.

Timeline: 4–6 weeks.

At a glance

Package comparison

Feature Foundation Professional Growth
WordPress + Elementor site (4 pages)
Bilingual DE/EN
SimplyBook integration
Basic SEO + legal pages
Photo shoot coordination + editing
Google Business Profile + Schema
Google Reviews on site
Instagram strategy + 12 posts
Story templates + training
Revision rounds 1 2 2
Price CHF 3'200 CHF 4'500 CHF 6'200

After launch

Optional: monthly support

Not required — but available if you want ongoing help after the site goes live. Cancel anytime.

Maintenance

CHF 350 / month

WordPress updates, backups, security monitoring, minor content edits (up to 2 hours/month), monthly traffic snapshot.

Content

CHF 750 / month

Everything in Maintenance + 8 Instagram posts/month, 4 Stories, 1 Reel, basic community management, monthly content plan.

Full Growth

CHF 1'400 / month

Everything in Content + 4 Reels/month, SEO monitoring, 1 blog post/month, ad setup & management (ad budget separate), quarterly strategy call.

Ready when you are.

A quick message is enough to pick the right package and get started — usually within a week. For Healing Hands, the Professional package is the sweet spot between visual quality and local visibility.

We’ll start from the audit insights and move step by step — no surprises, just a finished presence that supports your practice.

cellin.tech — proposal prepared for Healing Hands Zürich · June 2026