Expanded Audit Results
This is a separate client-facing page that brings together the confirmed issues on the current website, the strengths of the practice, and the additional opportunities around trust, conversion, and local discoverability.
Main conclusion
Healing Hands already has a strong professional foundation: Joanne’s story, real reviews, strong credentials, SimplyBook for scheduling, and an active practice in Zürich and Feldmeilen. The current website, however, does not communicate that value clearly enough, so some trust and conversion potential is being lost before a visitor even gets in touch.
Overall assessment
Below is a summary across four key areas. This is not a “bad website” story. It is a website with a good foundation and several visible growth points that directly affect whether a visitor feels ready to book.
Joanne’s story, qualifications, real client reviews, and clinic background already create strong credibility.
The current structure makes it harder to quickly understand the treatments, the differences between them, and who they are for.
Online booking exists, but friction remains because of conflicting availability details and missing expectation-setting content.
Based on the available materials, the potential of Google, Maps, structured reviews, and schema is not yet being fully used.
What is already working well
This is important to show the client first: the audit is not only about problems. The business already feels meaningful and genuine, which is exactly why improving the website is worth doing.
A strong personal story
Joanne’s transition from a corporate background into healing work gives the brand an emotional anchor and helps it stand apart from generic wellness websites.
Real professional credentials
The qualifications from 2012 to 2024, together with work connected to Paracelsus Recovery and Calda Clinic, add a high level of professional credibility.
Reviews and booking already exist
The site already includes four real 5-star testimonials, and booking already runs through SimplyBook. That means the trust base and infrastructure are already in place.
Confirmed critical issues
These are the points already documented in the audit and the proposal. They affect trust, usability, accessibility, or conversion in a direct way.
Therapies page is weak or incomplete
The audit notes that the current therapies page does not clearly explain the available services. For new visitors, that is one of the most important decision points on the whole website.
- It makes it harder to choose the right treatment.
- The value of having six distinct services gets lost.
- The site feels less complete than the practice itself.
Conflicting schedule information
The audit identifies a mismatch: the therapies page says “Mon, Tue”, while the other pages say “Mon, Wed” for Seefeld. For a booking-led website, that creates unnecessary doubt.
- It weakens confidence right before enquiry or booking.
- It creates the impression that information may not be current.
- It increases the chance that the visitor postpones the decision.
Weak first impression from photography
The audit notes that the main therapist image appears to come from a WhatsApp-style asset. For a premium personal care practice, this lowers perceived quality immediately.
- The visual presentation does not match the level of service.
- It makes it harder to create a calm, warm, trustworthy brand feel.
- It weakens the “private professional practice” impression.
Missing alt text on images
The audit confirms that images currently lack proper alt text, which weakens accessibility and reduces the site’s baseline SEO quality.
- Semantic structure is weaker for search engines.
- Accessibility is poorer for screen-reader users.
- It signals that the website is not fully finished to a professional standard.
Medium-priority issues
These points are not catastrophic on their own, but together they create a sense that the website does not yet answer enough of the questions a client has before booking.
No clear pricing information
The audit shows that pricing is not currently explained. Even if exact prices are not displayed, visitors still need some kind of orientation or explanation of how rates work.
No clearly stated session duration
When session length is not made explicit, it becomes harder for a visitor to picture the appointment format, compare options, and decide quickly.
Placeholder-style testimonial avatars
Generic avatars are not damaging, but they also do not add much trust. For a practice like this, a cleaner text-first testimonial layout or refined initials would feel stronger.
No FAQ or “what to expect” layer
Massage and healing websites often benefit from simple, reassuring guidance: how a session works, what to wear, contraindications, and how to prepare.
Additional growth opportunities visible from the materials
These are not just “mistakes”; they are strategic opportunities where the next version of the site can perform more clearly, convert more confidently, and better support local search.
Connect expertise more directly to services
The credentials are strong, but their value is not always clearly linked to specific treatments and the outcomes a client can expect.
Explain the two locations and two booking formats more clearly
The proposal notes that Feldmeilen booking is manual-only. That is important to explain clearly so the booking experience feels intentional rather than inconsistent.
Strengthen local discoverability
The proposal recommends Google Business Profile, schema, and reviews on-site, which suggests that local discoverability is currently underdeveloped and worth improving.
Signals from external touchpoints
These observations help explain why a Professional-level package makes sense: the website is only one part of the client journey, and the supporting channels also matter.
| Source | What is visible | What it suggests |
|---|---|---|
| Healing Hands by Joanne Ormond has a live Instagram presence, and the proposal notes only 4 total posts and 83 followers. | The channel exists, but the current level of social proof and visual consistency is still quite light, so it is not yet strongly reinforcing the website. | |
| SimplyBook | The booking system is already in place and appears both in the audit and the proposal. | This is a real advantage: booking does not need to be built from scratch, but the website should do a better job of guiding visitors toward it. |
| Local search intent | The proposal explicitly mentions the goal of being found for searches such as “massage therapist Zürich”. | That makes the case for a local SEO layer stronger: Google Business Profile, schema, clearer location content, and better review visibility. |
Visual discussion block for photography
These images can support the conversation on the call: there is already a warm, human direction in the available material, but it still needs stronger consistency and a more professional art direction to fully support the brand.
What matters most to improve in the new version
This is the bridge from audit to proposal: not only what is weak today, but what the new version should do better in a clear, practical way.
Content and trust
- Create a proper Therapies / Services structure that makes choosing easier.
- Connect Joanne’s credentials more directly to client outcomes and treatment value.
- Repackage testimonials and trust signals in a more premium and consistent way.
- Add an FAQ / what-to-expect / preparation layer.
UX, discoverability, and booking
- Remove all inconsistencies in location details, availability, and booking logic.
- Explain Seefeld and Feldmeilen clearly, including the booking path for each one.
- Add Google Business Profile, schema, and stronger local SEO signals.
- Use higher-quality photography so the visual standard matches the service level.